Tag Archives: Station Domination

Digital Boards Take Our Station Domination to Another Level

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Notice anything different in Boston’s South Station recently? Something new has just been added to the largest station domination in the country. Now, instead of just seeing our static media throughout the station, you can also hear and watch our brand new digital boards as well.

Providing our clients with both video and audio capabilities for their media, each of the two boards is approximately 18′ W x 10′ H making them impossible to miss for the thousands of daily commuters. The audio is broadcast from the screen using focused audio speakers, allowing for specific areas of audio.

One of our brand new digital boards!

Digital media provides many benefits to our clients, including an easy way to utilize multiple creative executions. They also prove to be cost effective by eliminating production and installation necessary for static media. Clients have the option of running different creative at different times of day, scheduling changes to reflect weekday or weekend traffic, and can coordinate with on site events and experiential marketing. The boards also offer RSS  integration, allowing for the display of dynamic content.

We can help you get your next campaign up on these digital boards for an audience of daily commuters, traveling tourists, and everyone in between to see, watch, and hear! Take a look at who has already taken advantage..

Tropicana (utilizing RSS to display temperature)

NESN

Blue Man Group

Google

 

Not In Boston?

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With our new video you can now be there virtually!

Our latest station domination at Boston’s South Station was done by a Tropicana campaign. Over 4,000,000 of the location’s monthly visitors were able to see it in person, but now thanks to Neoscape you don’t have to miss out if you weren’t in the area. We have a video that allows you to take a tour through our advertisements at the largest station domination in the country.

The Tropicana campaign took advantage of the over 70 advertising faces available including the lower level entrance to the T as they invited their audience to “grab a mini bottle.” The campaign highlighted humorous morning commute situations while showing this mini bottle as “the good part of Boston mornings.” With these delicious images surrounding you first thing in the morning, who could say no to an appetizing orange juice for a morning pick me up?

These 70 faces of advertisements include

  • Ceiling Banner
  • Column-Scape
  • Soffit
  • Escalator Wall Scape
  • Small and Linear Banners
  • Portrait, landscape, and Marquee dioramas
  • Stairwell Frame
  • Floor and stair Graphics
  • Window Spectacular

Banners span over 20 feet in height to welcome in passengers to the largest train station and intercity bus terminal in Greater Boston. Over 250 feet of signage wraps the front entrance windows to preview what’s to come on the inside. We invite you to take a tour with us and the daily commuters via video to get a feel of what not only you would experience, but what your potential audience could see through your advertisements.

You Never Know Who Might See Your OOH Ads..

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..It could even be a flash mob!

That’s right, a flash mob. Maybe you’ve seen them in a busy public place, on the street, or maybe just on YouTube. Regardless, these creative dancing groups are becoming increasingly popular around the world. A flash mob is a group of people who have coordinated a dance routine together. However, this isn’t just your typical on stage performance. Usually in a normally crowded area, the dancers will blend in, looking like any other average person there, until the exact planned moment when they break out into song and dance to grab the attention of everyone around them. That is exactly what happened in February at one of our advertising locations, South Station in Boston.

The every day commuting crowd had a pleasant surprise interruption to their travel plans. Hundreds of dancers, group by group, began to join in on a choreographed routine to “Sweet Caroline” in their Boston Red Sox apparel.  Their message? It wasn’t just for the love of baseball. They were actually celebrating the Jimmy Fund’s 7th Annual Rally Against Cancer. Not only were they performing in front of a large audience, but also in front of our station domination. When it comes to out of home advertising, commuters and shoppers are just the beginning of who your ads might reach. Along with crowds, there may be a few unique surprises, even a flash mob!