Digital Boards Take Our Station Domination to Another Level

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Notice anything different in Boston’s South Station recently? Something new has just been added to the largest station domination in the country. Now, instead of just seeing our static media throughout the station, you can also hear and watch our brand new digital boards as well.

Providing our clients with both video and audio capabilities for their media, each of the two boards is approximately 18′ W x 10′ H making them impossible to miss for the thousands of daily commuters. The audio is broadcast from the screen using focused audio speakers, allowing for specific areas of audio.

One of our brand new digital boards!

Digital media provides many benefits to our clients, including an easy way to utilize multiple creative executions. They also prove to be cost effective by eliminating production and installation necessary for static media. Clients have the option of running different creative at different times of day, scheduling changes to reflect weekday or weekend traffic, and can coordinate with on site events and experiential marketing. The boards also offer RSS  integration, allowing for the display of dynamic content.

We can help you get your next campaign up on these digital boards for an audience of daily commuters, traveling tourists, and everyone in between to see, watch, and hear! Take a look at who has already taken advantage..

Tropicana (utilizing RSS to display temperature)

NESN

Blue Man Group

Google

 

Jitneys Now Delivering Your Ads Beyond Atlantic City

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If you’ve kept up with our past updates, you may already know the benefit of taking advantage of our advertising opportunities with the Atlantic City Jitneys. A fleet of 190 vehicles available to wrap in your ad, the jitneys transport 4 million annual passengers, and are seen by over 25 million annual visitors to Atlantic City. Operating 24 hours a day, 7 days a week, 365 days a year; they can be seen transporting passengers to every Casino Property, Rail Terminal, Convention Center, Boardwalk Hall, and the Marina District. But recently, these vehicle wraps are expanding their reach to an even wider audience.

The areas surrounding Atlantic City are starting to see the jitneys pop up as well. According to Shore News Today, Sea Isle City has started running the jitneys beginning last summer. That was only the beginning. Avalon and Stone Harbor have decided to allow the jitneys on their streets starting this summer. Strathmere and North Wildwood are also considering the service.

Mayor Richard Palombo spoke about this new opportunity:

“The merchants are interested in something like 5 to 10 p.m. so people can get to Sea Isle City or vice versa. It can bring in more people to patronize our businesses.”

Cape May County Herald reported on the jitneys connecting Avalon and Stone Harbor’s business districts beginning this summer, after they noticed the success of the service in Sea Isle City.  It is expected to offer a low cost transportation option not only between night spots, but a wide range of individuals. This exposure can provide expansive opportunities of what audience our vehicle wraps will now be reaching.

“We’re hoping that it’s a great source of transportation for folks from kids all the way to older folks who are interested in getting from one place to another,” said Avalon Chamber of Commerce President John O’Dea.

Not only will this allow your advertising message to reach more of the surrounding Atlantic City population, but it also offers positive aspects for the community as well. It is thought that the service could help prevent DUIs by offering alternative transportation to driving. Avalon spokesman Scott Wahl also commented that the jitneys are eco-friendly since they run on compressed natural gas and can seat 13 passengers offering an alternative to commuting by car.

With summer just around the corner, and the Atlantic City community and tourists ready to enjoy everything the area has to offer, it’s the perfect time to start making plans of your own. Contact us today and find out how the jitneys can deliver your campaign right through the center of all the excitement.

How is OOH Your Best Choice for 2013?

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Believe it or not, 2013 is here! With a new year often comes a fresh start, new beginnings, and reflections on 2012. Our past year added new media opportunities throughout our locations, including more digital signage at Tanger Outlets, Atlantic City Jitney wraps, and large digital screens at Boston’s South Station just to name a few. We are looking forward to a great 2013 and providing innovative options for your advertising campaigns this year. While you are planning, here are a few reasons why you should consider our creative out of home (OOH) media options.

  • Cost: With a new year comes a fresh start to your budget. Want your dollar to reach as far as possible? We can bring your message to a wide audience at a fraction of the cost for TV or print. Did you know that the out of home industry offers an industry leading $1-5 CPM (cost per 1,000)? We can help you get started in an OOH plan to really stretch your money this year.
  • Big Impact: Are you going into the new year with bold ideas that you’re ready to see in a big way? Our large format signage and digital network will help bring this to life by displaying your brand on a grand scale. Make a big statement this year, show your message with ads that are dozens and hundreds of square feet in size.
  • Timing Is Everything. Whether it’s wrapped on a vehicle, hanging in a mall, or high lighting a transit station, your ads are up 24/7 gaining a constant presence. Where magazine pages can be turned and television commercials can be fast-forwarded, there’s no missing OOH. Your audience can’t change the channel, you have the opportunity to take advantage of every minute of your campaign time.
  • Green. Paper ads in magazines, newspapers, and flyers are piling up in the trash or on the street, OOH provides opportunities to reuse and recycle. All non-adhesive ads can be saved for another posting. Many of our clients like to hang onto these banners for their home or office. Don’t want to save yours? Our partners at Priorlife.com can find a new use for your media.

No matter where you’re located, with advertising opportunities around the country we can find a perfect fit for you. No matter what your message, we can find a way to display it in a big way, while helping you get the most for your money. What better way to start off 2013 to benefit your business? We can help you bring these ideas to life. Send us a note today. Happy New Year!

Holiday Shoppers Are Filling Up Our Media Locations, Are Your Ads?

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It’s that time of year again. Halloween has just passed and already we find ourselves surrounded by holiday spirit: decorations for sale, songs in stores, and commercials on television. People are getting in the mood to start their holiday shopping, causing traffic at malls and outlet centers to rapidly increase. Black Friday is less than two weeks away! What better time to take advantage of such a large, eager-to-shop audience with our advertising opportunities at malls and outlet centers across the country?

Old Navy on the Tanger digital screens

World Kitchen on the Tanger digital screens

Talbots tall boy frame at Tanger Outlets

New York State Lottery directory at one of our Pyramid mall locations

A Health New England escalator wrap at a Pyramid Mall location

Our inventory is filling up fast and time is already running out! Don’t wait too long, contact us today and we can help find the perfect media to showcase your holiday campaign. Through our partnership with Tanger Outlet Centers you have media options including tall boy frames, horizontal frames, large wall frames, pedestrian banners, food court media, and digital units with video and audio capabilities. We also have a partnership with the Pyramid Malls, located across New York and Massachusetts, featuring media such as tabletops, sky banners, directories, door clings, barricades, bridges, and more! Out of Home advertising provides you with innovative ways to have your campaign seen (and heard if you’re taking advantage of our digital screens!) Are you ready to get started?

Need To Get The Word Out About Your Next Grand Opening?

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As you may have noticed, Tanger Outlets are growing throughout the country. What does this mean for you? The more centers that continue to pop up, the more advertising locations there are to help expand your reach to a larger audience. Take a glance at what’s opening up for you in the near future.

Are you a current retailer at a Tanger Outlets center? Are you hoping to open a location at one soon? Our media opportunities are a great way to drive traffic to your store. Recently, we have had many brands taking advantage of advertising throughout centers to announce a grand opening. We have found it to be an excellent way to direct shoppers to the new store by showcasing products, sales, and their exact location on ads scattered throughout the center.

Just how can you spread your message to holiday shoppers for your new store? We offer a variety of innovative advertising opportunities for you to take advantage of such as our digital units with audio and video capabilities, 8′x5′ horizontal frames, pedestrian and parking lot banners, 30″x48″ tall boy frames, food court media, and some of our latest large wall frames. Here’s a look at how some of our clients have been utilizing these tools already.

Adidas 30"x48" Tall Boy Frame

Theory 30"x48" Tall Boy Frame

Hartstrings Pedestrian Banner

Andrew Marc Digital Display

H&M Digital Display

Levi's Horizontal Frame

Are you ready to use these to your advantage in an upcoming grand opening? We’ll help you start planning your campaign today. Reach out to us at sales@blueoutdoor.com.

 

Hard To Believe It’s That Time Again

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We have all been battling high temperatures across the country during these summer months. However, as we roll into August, the relief of autumn is already quickly approaching. Soon enough kids will be going back to school, in search of the latest and greatest fashion and gadgets while their parents stay on the hunt for the best sales. Believe it or not, the holidays will sneak up on us soon after. With more reasons to shop in the upcoming months, Tanger Outlets will experience an increase in shoppers. Thanks to our advertising opportunities, this means an increase in audience for you.

Across the country, our media at Tanger Outlets has been growing quickly. Advertisers have not been shy to take advantage of our latest digital units, new large wall frames, and additions to our previously existing tall boy frames, parking lot banners, pedestrian banners, 8′x5′ frames, and a variety of food court media. Take a look at some examples of our media types:

Pedestrian Banners

Parking Lot Banners

8'x5' Horizontal Frame

Digital Unit

30"x48" Tall Boy Frame

Several centers even filled up every advertising opportunity available, completely selling out from Memorial Day weekend into June. It has been a busy summer for us, but the busiest shopping season is still to come. We hope to help find a great media fit for you to showcase your ad before it’s too late! For more information, or to get started today, you can reach us at sales@blueoutdoor.com. We hope you enjoy the rest of your summer and look forward to working with you to make it a great fall!

We’ve Hit The Streets of Atlantic City!

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If you’ve been in the Atlantic City area lately, you may have noticed some of the jitneys driving by, looking a bit different than their typical green and white. That’s because the vehicle wraps have officially begun. Over the past few weeks we have been busy printing and installing our newly available Out of Home (OOH) media as part of our recent partnership with the Atlantic City Jitneys.

What can you expect the jitneys to look like? Just how were these advertisements put in place for their Atlantic City debut? That’s a process we would like you to be a part of! Here is a behind the scenes look at just what went into this wrapping installation.

Now that the jitneys are officially dressed to impress, you can catch them on the streets during your next visit to Atlantic City. Can’t wait that long? Not to worry, we have a few photos of those carrying Caesar’s media ready for you today. As one of our first clients to take advantage of this advertising opportunity, Caesar’s jitneys are now driving around the city 24 hours a day, 7 days a week. They are utilizing a total of six different creatives to promote their House of Blues Showboat entertainment venue, Bally’s Center of The Action, Showboat Mardi Gras, Mountain Bar, Sammy’s Beach Bar, and the French Quarter Buffet.

 

Who can be expected to see these ads? Traveling throughout the entire city, the jitneys transport passengers to every Casino Property, Rail Terminal, Convention Center, Boardwalk Hall, and the Marina District. It’s estimated that a visitor sees a jitney about 6 times while visiting Atlantic City and that they transport over 4,000,000 passengers each year. We now have access to a fleet of 190 jitneys for your next Out of Home advertising experience. Interested? You can e-mail us anytime at sales@blueoutdoor.com. We are excited to share this latest opportunity with you next!

Take A Peek Inside Our Latest Digital Installation

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Last week we had a new installation providing more digital advertising opportunities. Tanger Outlets in Sevierville received four digital units, these being this center’s first digital screens available to our clients. Each unit stands at 37″W x 87″H x 9.5″D and weighs in at 500 lbs. These digital units are built to last, with a self-contained heating and cooling system and displays protected by 7.5mm bulletproof glass. Units are controlled remotely using 3G internet, and offer full HD video and audio capabilities. The units were installed in the high traffic areas of the center. Here’s a behind the scenes look at the installation process.

First, the concrete bases are put in place for the units to be bolted into. Each base weighs 1,000 lbs and can hold against a wind load of 140 mph to withstand hurricane force wind. This is especially important for some of our coastal centers where tropical storms might cause concern.

Installing The Concrete Base

With the base bolted into the sidewalk, it’s time to bring in the digital unit itself. With the help of our great installers, this is attached into the top of the base and wired appropriately.

Connecting The Wiring

Once securely in place the unit is safely unwrapped.

Unwrapping The Unit

Installation Complete

 

Finally, the installation is complete. The unit is now online, ready to display your digital advertisement. Just like our other centers with existing digital opportunities, these Sevierville screens allow you the choice of how many minutes per hour your ad will run throughout the center. Be one of the first to showcase your advertisement at this center and it can look like this:

Online Digital Unit

Get started today by contacting sales@blueoutdoor.com.

What’s A Day In The Life of Blue Outdoor Like?

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For the last couple of months, we have been participating in Advertising Week’s “Day In The Life of Advertising #DITLAD” Twitter hashtag. Every Friday, they ask people involved in the advertising business to submit a photo showing something unique that’s going on in their office that day by tweeting them using #DITLAD. From those photos, they choose their favorites of the week to add onto their Pinterest board where anyone can like, comment, or repin them. Each month they then add up each photo’s totals to determine a winner of an Advertising Week delegate badge.

Though photos of coffee, food, and animals seem to be a popular favorite, there are always a few that show the creativity that exists in the advertising world. I know at Blue Outdoor we look forward to having a peek behind the scenes of other people’s days. Here is a look at what we’ve been tweeting to give you an idea of what a day in the life of Blue Outdoor entails:

You can see (comment, repin, and like) these photos and watch for new posts each Friday on Advertising Week’s Pinterest boards. We thought you might want to learn a little bit about the people behind the scenes. What would you like us to know about your office? You can share with us here and @BlueOutdoor. We look forward to getting to know you!

Can Smart Phones Benefit Your OOH Campaign?

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Out of Home (OOH) advertising is always around; it’s impossible not to notice the messages being directed toward us. But how influential is this form of advertising, and how does it work to attract an audience to get them to the point of purchasing your product? With today’s technology there are many ways of engaging consumers–one major player being mobile.

In Europe, a recent study was conducted on their OOH market by CBS Outdoor. It showed that 74% of smart phone users have interacted with OOH ads at least once. Among those who responded to the study, 51% were likely to pay attention to it more than any other form of advertising. “This figure rose to 56% among smart device users, 71% of whom said they feel more positive about brands that offer OOH interaction. 74% of the audience said that they expected ‘big brands’ to advertise OOH,” according to Ad World News.

Outdoor Media Centre recently put together a video to show the results of their “Customer Journey” study, which also showed how mobile technology benefits OOH. They focused on four stages: absorbing information, planning a purchase, obtaining information, and sharing information. The study had participants check in on a mobile device whenever they witnessed a form of advertising. From there they shared what brand they encountered, what they did, and how they felt. The first encounter usually prompted an online search of the product. The use of a mobile phone then allowed them to have a hands on experience to move them from the obtaining information stage to sharing.

In the end, the study showed that other forms of advertising work well in each stage. Television is best for absorbing, social media for sharing, and radio/news for planning. However, OOH proved to be most effective at every stage, and in influencing the final sale, showing how consumers make their shopping decisions.

This evidence shows that taking advantage of mobile technology with your OOH ads is beneficial, but how can you properly use it? The CBS Outdoor study found that you need to provide ways to help engage with your target audience. Many consumers will interact via their mobile phone if there is a creative proposition or a reward for their interaction. They look for a value exchange, whether it be something monetary or entertainment. It’s important to know what kind of technology your audience is familiar with. QR Codes tend to be the most well-known of these interactive technologies.

Once you find a way to connect your OOH ads with the consumer on a mobile level, the outcome is favorable. “32% of smart devise [sic] users said that after seeing an OOH ad, they had gone online to learn more about a brand and 20% said they had purchased a product,” according to CBS Outdoor’s study. How will you use mobile technology to benefit your future campaigns?